VR Recruiting Experience
Building a Future-Ready Recruiting Experience for Deutsche Vermögensberatung
In this project for Deutsche Vermögensberatung AG, we developed an immersive virtual reality experience to support the recruitment process and to bring the brand to life in a completely new way using this new technology. We aimed to offer interested users the opportunity to experience the values, culture, and career opportunities of Deutsche Vermögensberatung in an immersive way. The existing communication channels had to be rethought to achieve this goal.
Projektziele:
- Eine immersive und beeindruckende virtuelle Erfahrung schaffen und damit die Recruiting-Möglichkeiten zu erweitern.
- To effectively present the corporate culture, values, and career opportunities of Deutsche Vermögensberatung.
- To emphasize the future orientation of Deutsche Vermögensberatung while thinking of new communication channels on this basis by using modern technology.
- Die VR-Erfahrung auf Events und Messen einsetzen.
- To help Deutsche Vermögensberatung attracting top talent to the profession of investment advisor through an innovative and fresh narrative.
Die Vision des Unternehmens
Deutsche Vermögensberatung is Germany’s largest independent financial consultancy. Around 18,000 full-time financial advisors help customers make the most of their finances. The company attaches great importance to the continuous professional development of its partners and, above all, to working together rather than against each other. With this vision in mind, our task was to translate the associated commitment into a virtual space that clearly illustrates the benefits and career opportunities within Deutsche Vermögensberatung.
Die virtuelle Experience
In the lobby of our VR experience, visitors can get to know Deutsche Vermögensberatung and experience significant company milestones. This area is a testament to the company’s long-standing presence and expertise in the financial advisory sector and the personal family background. In the next room, visitors meet the brand ambassadors who embody passion, teamwork, and success – the brand’s core values.
Die Karriere im Fokus
A big highlight is the third room in the experience, where prospective employees can explore the extensive opportunities within Deutsche Vermögensberatung. 360° videos offer an insight into the lively community and impressive company events. The integration of interactive video and audio elements makes it possible to create an emotional connection to the dynamic work culture at Deutsche Vermögensberatung, like never before, digitally.
We also customized the experience for a trade show use and tailored it to the needs of the booth visitors. Our team supported the event both technically in advance and on-site. With over 75 users spending an average of 8-10 minutes in the VR environment, the experience was a huge success and showed Deutsche Vermögensberatung as a future-oriented and progressive brand.
Lesen Sie mehr über unsere anderen großartigen Messe-Erfahrungen, die wir gemacht haben.
Combining cutting-edge technology and a deep understanding of the financial industry’s goals expands the possibilities of recruiting in unprecedented ways. The skills shortage and the global labor market are already having an impact. Virtual reality offers the opportunity to turn the current challenges of the labor market into a chance for every company.